Medan – The Faculty of Agriculture, Universitas Sumatera Utara (FP USU), in collaboration with the Master's Program in Management, School of Postgraduate Studies, USU, organized a Teaching Practitioner Program featuring Denaldy Mulino Mauna, President Director of PT Perkebunan Nusantara III (Persero), as the speaker on Saturday, October 31, 2026, at the Second-Floor Hall of the School of Postgraduate Studies, USU. The activity focused on the topic “Business Process Design.”
The activity was attended by the Dean of FP USU, Dr. Rulianda Purnomo Wibowo, S.P., M.Ec.; Vice Dean for Academic Affairs, Student Affairs, and Alumni, Dr. Nini Rahmawati, S.P., M.Si.; Head of the Master's Program in Management, School of Postgraduate Studies, USU, Prof. Dr. Ir. Meilita Tryana Sembiring, S.T., M.T., IPU.; and Secretary of the Master's Program in Management, USU, Dr. Anggia Sari Lubis, S.E., M.Si., CHRME, CBV. Participants consisted of first-semester students from the Master's Programs in Agrotechnology and Agribusiness at FP USU, as well as the Master's Program in Management at USU.
In his presentation, Denaldy explained the concept of Business Process Design as the design of activities, responsibilities, resources, and information to achieve organizational goals and create value for customers. Effective business process design plays a role in improving time and cost efficiency, optimizing resource utilization, maintaining output quality, and ensuring that organizational risks and accountability are properly managed.
He also discussed Business Process Redesign through two approaches: Business Process Improvement, which focuses on gradual improvements, and Business Process Reengineering, which emphasizes fundamental changes to work processes. The success of this transformation requires alignment between strategy, human resource readiness, and governance, as well as measurable performance impacts.
As an example of its implementation, Denaldy presented the transformation of PTPN Group through the EntrePlanters culture, an entrepreneurial mindset that encourages every member of the company to manage assets with a sense of ownership while prioritizing productivity, cost-effectiveness, and speed (PCS). One of its implementations is Procurement Excellence, an integrated procurement system achieved through simplification, standardization, and digitalization, resulting in measurable efficiency while strengthening corporate governance.
In addition, participants gained insights into the transformation of PTPN Group's business structure from a region-based management model to a commodity-based model to strengthen strategic focus, business integration, and value creation. The material was complemented by a case study entitled “Is Subholding Transformation a Business Process Reengineering?”, which invited students to analyze changes in the company's management model based on the concept of business process reengineering.
In the final session, students were divided into several groups to discuss and present the case study. This activity provided an opportunity for students to develop their analytical skills, teamwork, and ability to present ideas based on the material they had learned. As a form of appreciation, prizes and awards were presented to the group with the best presentation and the most active student throughout the activity.
The program concluded with the presentation of a certificate to the speaker in recognition of his contribution and the knowledge he shared. This was followed by an exchange of souvenirs among the Faculty of Agriculture, USU, the School of Postgraduate Studies, USU, and PT Perkebunan Nusantara III (Persero), symbolizing appreciation and stronger institutional relations.
Through this collaboration, students had the opportunity to broaden their knowledge and gain firsthand learning experiences from an industry practitioner. The activity is expected to strengthen students' analytical abilities, strategic thinking, and understanding of how to apply management and business process transformation concepts in the workplace. This collaboration also supports SDG 4 (Quality Education) through practice-based learning and SDG 17 (Partnerships for the Goals) by strengthening synergy between higher education institutions and industry.