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Agribusiness

Undergraduate Program (S-1)

Learn more about various concentrations, explore the Curriculum adjust your Course Schedule to fit your time, know the required Tuition Fees, and understand the expected learning outcomes All the information you need to start your academic journey is here.

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Concentration

The following is a list of specializations contained in Undergraduate Program in Agribusiness

Agribusiness Finance

Agribusiness Finance

Agribusiness finance in the Undergraduate Program in Agribusiness is a focus of study that addresses financial management and analysis specific to the agricultural industry. The program teaches financial concepts, financial planning, investment analysis, as well as financial strategies relevant to agribusiness. During the program, students learn about financial statements, cash flow management, financial risk management, and investment in the agricultural sector. They also understand taxation and financial regulations specific to agribusiness. In addition, students are taught to use the latest software and technology to analyze financial data and make better investment decisions. The main objective of this discipline group is to train students to become experts in planning, managing, and monitoring the financial aspects of agricultural businesses. They will be able to understand the financial aspects that affect the success of agricultural businesses, ranging from small to large scale. With an emphasis on agribusiness finance, graduates are expected to contribute to improving the efficiency, growth, and sustainability of the agricultural sector. In addition, students are also trained to understand and overcome financial challenges that are typical in agribusiness, such as commodity price fluctuations, natural risks, and changes in government policies. These capabilities are critical in managing risks and achieving sustainable financial goals in the dynamic agricultural industry.
Agribusiness Marketing

Agribusiness Marketing

Agribusiness Marketing in the Undergraduate Program in Agribusiness is a focus of study that explores marketing strategies and sales management of agricultural products. This program studies marketing concepts, market research, promotion, distribution, and brand management, especially in the context of the agricultural industry. During the program, students understand consumer behavior related to agricultural products, market analysis, pricing strategies, and supply chain management in agribusiness. They also learn about product innovation, branding, and the application of information technology in agribusiness marketing. The main objective of this discipline group is to train students to become experts in developing effective marketing strategies for agricultural products. They will be able to identify market opportunities, develop marketing campaigns that suit the characteristics of agricultural products, and manage distribution and promotion to maximize profits. Students are also taught about the importance of ethics in agribusiness marketing, including aspects of sustainability and local community involvement. This is expected to form graduates who hold responsible and sustainable business principles.
Agricultural Extension and Communication

Agricultural Extension and Communication

Agricultural extension and communication in the Undergraduate Program in Agribusiness is a focus of study that explores effective extension and communication strategies in agriculture. This program equips students with knowledge of communication, psychology, extension strategies, and information technology to support the development and success of agribusiness. During the program, students understand the concept of effective communication, the creation of appropriate extension materials, and techniques for delivering information to the farming community and other relevant stakeholders. They also learn to analyze the needs and characteristics of the audience so that extension can be tailored to their context and level of understanding. The main objective of this scientific group is to train students to become agricultural extension workers who are able to support farmers in optimizing their production and welfare. Students are also trained to manage extension programs, establish effective communication patterns between farmers and markets, and build good relationships between stakeholders in the agricultural sector. Students are taught to utilize information technology and social media to support extension and communication in agriculture. In addition, they are also trained to understand ethics and sustainability in agricultural extension, promoting sustainable and ethical agricultural practices.
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Curriculum

The following is a complete list of courses that will be taken in each semester.

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Course Schedule

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Tuition Fee

Here are the study fees Undergraduate Program In Agribusiness General Information
Undergraduate Program SNBP & SNBT Pathway
UKT Group I IDR 500,000
UKT Group II IDR 1,000,000
UKT Group III IDR 2,400,000
UKT Group IV IDR 3,000,000
UKT Group V IDR 4,600,000
UKT Group VI IDR 5,200,000
UKT Group VII IDR 7,400,000
UKT Group VIII IDR 9,600,000
Undergraduate Program Single Tuition Fee
Single Tuition Fee 1 IDR 500,000
Single Tuition Fee 2 IDR 1,000,000
Single Tuition Fee 3 IDR 2,000,000
Single Tuition Fee 4 IDR 2,500,000
Single Tuition Fee 5 IDR 3,000,000
Single Tuition Fee 6 IDR 4,000,000
Single Tuition Fee 7 IDR 5,000,000
Single Tuition Fee 8 IDR 6,000,000
Single Tuition Fee 9 IDR 9,000,000
UKT is paid every semester during the study period
Undergraduate Program Institutional Development Fee (Independent Program Only)
IDR 15,000,000 One-Time Payment
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Learning Outcomes

The learning outcomes of the graduates of the USU Undergraduate Program in Agribusiness were formed through surveys, FGDs, and close collaboration with students, alumni, and graduate users. Formulated through discussions with our lecturers alongside the assistance of the UPP USU team, these outcomes reflect our commitment to creating graduates with a deep understanding and practical skills in agribusiness who are ready to face workplace challenges.

Learning Outcomes
1 Students are able to apply the concepts of entrepreneurship, managerial, creativity, leadership, social sensitivity, adaptiveness, and resilience in facing social and economic challenges, both at the local, national, and global levels, to plan, manage, and develop innovative and sustainable agribusiness businesses.
2 Students are able to apply decision-making processes at various levels of the company by taking into account the characteristics of leadership, institutional structures, and agribusiness systems and using economic and managerial theories for efficient operations and increasing the success of agricultural companies.
3 Students are able to apply data literacy skills, systems, and information technology in analyzing market potential, initiating, planning resources, and managing agribusiness and its risks based on an integrated and sustainable agribusiness system.
4 Students are able to think critically in planning and making effective decisions for problem-solving and business development in agribusiness by applying the latest quantitative and qualitative methods.
5 Students are able to formulate questions, investigate current knowledge gaps, develop good research designs, learn current research methods and perspectives, experiment with new approaches to scientific inquiry, and integrate scientific and practical knowledge.
6 Students are able to analyze complex systems by holistically integrating social, environmental, and economic perspectives with scientific integration in the fields of agriculture, management, agricultural economics, social, finance, marketing, and communication to develop sustainable and competitive agribusiness systems.
7 Students are able to work together and communicate effectively to express various ideas, agribusiness development designs, and community development.
8 Students are able to internalize the values of God Almighty, nationalism, love for the country, and a sense of responsibility to the state and nation in improving the quality of life in society, nation, state, and the advancement of civilization.
9 Students have the ability to lifelong learning by developing a critical and reflective orientation towards global systems (natural, environmental, social, cultural, economic, and political) and cultural differences (race, indigenous, gender, class, sexuality, language, and disability) in seeking an understanding of the thinking process while respecting different opinions and beliefs as a method of solving agribusiness problems in society.